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Mobile Knowledge Receives Canadian Patent Grant
Method and System for Dynamically Personalizing Transportation in a Vehicle Ottawa, Canada, July 13, 2007 - Mobile Knowledge Corp. ("MKC") has received formal approval from the Canadian Patent Office (2,453,495) in support of its innovative Mobile Media Advertising Solution. The Patent, titled "Method and System for Dynamically Personalizing Transportation in a Vehicle" describes the unique claims of this filing and the methods developed by Mobile Knowledge to deliver a tailored passenger experience to users taking advantage of the system. This complements the US Patent (US 6,882,290 B2) granted in April of 2005. The technology covered by this patent allows advertising or general information, which has been personalised for the passenger, to be shown on a display in the back seat of a taxi. Mobile Knowledge has been providing dispatch solutions to Taxi, Black Car, and Limousine fleet operators for more than thirty years and is well situated to combine traditional dispatch features with the growing trend towards personalized services and targeted advertising. Geared to providing an interesting and engaging experience for each individual rider, while maximizing the relevance of each impression made by a prospective advertiser, the patent has garnered interest from a wide range of leading outdoor advertising firms who are embracing the back seat of a livery vehicle as a new and valuable advertising property. They recognize that a passenger travelling from Trump Tower in Manhattan to the Metropolitan Museum of Art represents a different audience than a traveller going from Times Square to LaGuardia International Airport. Kevin French, Mobile Knowledge Chief Operating Officer commented on the significance of the news, "Over the past five years, Mobile Knowledge has worked closely with the For-Hire and Advertising industries to develop an advanced solution for directed content, including advertising, to passengers travelling in Taxis, Black Cars, and Limousines. Mobile Knowledge intends to capitalize upon this developing market trend throughout North America and around the world." Mick Chawner, President & CEO of Mobile Knowledge commented on issues of privacy, "Mobile Knowledge, its clients and business partners have an overwhelming respect for the privacy of the riding public. Entry and storage of personal profile information within the dispatch system database is strictly managed and protected by layers of permissions and filters." Another benefit of the solution is that it creates new revenue opportunities for the stakeholders in whose vehicles the technology will be deployed. With the advent of the internet, highly targeted advertising has become a valuable commodity. The average cab ride lasts anywhere from twelve to eighteen minutes. During that period, passengers are typically well disposed towards media that captures their interest and imaginations. With ridership extending into the hundreds of thousands amongst larger fleets, the Mobile Knowledge Mobile Media solutions provide an exceptional opportunity for content providers and operators alike. Elements of this innovation are integral to the Mobile Knowledge Passenger Information Monitor solution developed in response to the New York City Taxi & Limousine Commission's Taxi Medallion Enhancement Program. For more information on the Mobile Knowledge suite of dispatch technologies, please contact your Mobile Knowledge Account Manager or contact Sales at (866) 624-5330 or via email at info@mobile-knowledge.com. About Mobile Knowledge Mobile Knowledge uses GPS and wireless communications technology to deliver advanced mobile data solutions for commercial taxi, limousine and transit applications. Building on global customer relationships and over 20 years of experience in the -dispatch market, Mobile Knowledge offers a highly flexible product suite to help fleet management businesses improve their productivity and generate new revenue streams. Through comprehensive system design, implementation, training, and support services, Mobile Knowledge ensures seamless integration and maximum return on investment for its customers. For further information, please visit us on the web at www.mobile-knowledge.com. For Further Information Contact:
Mick Chawner |
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